Privacy Policy

The Right List is committed to revolutionizing the way mobile marketing is executed by providing content publishers, brands, advertisers and carriers with a technological solution for managing and reaching the users who have begun relationships with them. We recognize that the most trusted relationship you have is the one you share with your customers. Yet, your core business is selling wanted products and services, not managing opt-in customers according to the many industry and governmental standards that exist—and continue to change. That’s our business.

The Right List delivers advertisements and offers through various available mobile technologies, such as SMS, WAP, etc., on behalf of the companies who choose us to manage their opt-in user base. The individual opt-in users have chosen to receive third party offers from the brand they chose to engage for products or services. For instance, a consumer chooses to purchase a ring tone from XYZ Ring tone Company. At or sometime after the point of purchase, they return to the company and request to receive third party offers. At that point, the consumer is then managed by The Right List. We then make sure that the consumer receives no more than four third-party messages per month, that information is relevant and that offers make every effort to comply with industry codes of conduct and best practices.

Consumers can opt out of any campaign, any time by following the directions on that message. Usually, the word “STOP” is associated with a third-party message. To make sure consumers can identify the source, every message we send on behalf of a marketer is coded with a special footer specifying the name of the source where they originally opted-in. Therefore they can easily go back to the source site and unsubscribe to receive third party offers.

Consumers who are managed by The Right List have agreed to the privacy and service use policies stated by the original point of opt-in. The Right List also makes every effort to enforce its code of conduct, industry guidelines and the law on the companies who choose it to manage their opt-in lists.


Collection and Use

To simply view the Site without registering for the Service, the user will not be required to provide any personal information. However, to register for the Service, whether at our Site or at one of our partners’ sites, the user is required to provide his cellular phone number and email address. To serve you better and send you the most relevant offers, we may also seek other personally and non-personally identifiable information about you from our marketing partners where you have given them your consent or where such information is otherwise publicly available. Such information may include postal, demographic or transactional information.
If you provide us with your cellular phone number and your email address or other personal information, or if we obtain such information about you from one of our marketing partners, we will retain and use that information solely for the purpose of sending you advertisements and offers from selected marketers in categories of interest to you. When necessary, we may also use your personal information to ensure compliance with Company policies and applicable law.

Disclosure of Personal Information

Except for the limited situations discussed in this Privacy Policy, we will not share your personal information with any third parties. We may sometimes use other businesses to perform certain services for us that will enable us to send you more relevant offers. In such instances, we may provide your personal information to those businesses but they are not permitted to retain or use your information for any other purpose.
In addition, as noted above, if you opt-out of the Service by using the opt-out mechanism provided in text message we send to you on behalf of a marketer, we will add your cellular phone to our own do-not-send list.
As The Right List develops, we may buy other businesses or their assets or sell our business assets. Customer information is generally one of the business assets involved in such transactions. Thus, in the event that The Right List or all of its assets are acquired, customer information, including any visitor information collected through the Site or the Service, would be one of the transferred assets.
Finally, The Right List reserves the right to disclose list member information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) The Right List’s rights or property, other visitors, list members, or anyone else that could be harmed by such activities. The Right List also reserves the right to disclose visitor or list member information when we believe in good faith that the law requires it.


From time to time, we may collect general, non-personal, statistical information about the use of the Site and the Service, such as how many visitors visit a specific page on the Site, how long they stay on that page, and which hyperlinks, if any, they “click” on. The Company also collects and reports aggregate statistical information on the open rates and response rates generated by the email campaigns we send. We collect this information through the use of technologies such as “cookies” and “IP addresses”, which are discussed in greater detail below. We collect this information in order to determine what types of advertisements are of interest to list members and to therefore enhance the Service. We may also group this information into aggregate visitor data in order to describe the use of the Site and Service to our existing or potential business partners or other third parties, or in response to a government request. However, please be assured that this aggregate data will in no way personally identify you, other list members or any other visitors to the Site.

IP Addresses

An IP address is a number that’s automatically assigned to your computer whenever you’re surfing the web. Web servers, the computers that “serve” web pages, automatically identify your computer by its IP address. Company collects IP addresses for purposes of system administration, to report aggregate information to third parties and to track the use of the Site. When visitors request pages from the Site or click on a link in a mailing sent through the Service, our servers log the visitors’ IP addresses. We reserve the right to use IP addresses to identify a visitor or list member when it will enhance the users experience or if we feel it is necessary to enforce compliance with the Site’s policies or to protect Company, the Site, its visitors, the Service, the list members or others.


A cookie is a piece of data stored on the user’s hard drive containing information about the user. Some of The Right List customers’ web pages may use cookies or other technologies so that they can better serve consumers when they return to their site. Usage of a cookie is in no way linked to any personally identifiable information while on their site. The Right List does not use cookies on its own website.
You always have the option of disabling cookies using your browser preferences. Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or indicate when a cookie is being sent. However, please be aware that some features of the Site will not function properly or may be slower if you refuse cookies.


Protecting the security of your personal information is very important to us. When we store information that you have provided to us when registering for the Service, that information is protected by security measures that include “firewalls” (a combination of computer hardware and software that helps keep unauthorized visitors from accessing information within our computer network), “intrusion detection systems” (a combination of computer hardware and software that helps detect any unauthorized visitors) and other tools such as data encryption and physical security, where appropriate. Unfortunately, no data transmission over the Internet or data repository can be guaranteed to be 100% secure. As a result, while Company strives to protect your personal information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personal information.


We do not knowingly collect information from children under the age of 13 on the Site or through the Service. If you are under the age of 13, please do not provide any personal information to us. If we become aware that we have collected personal information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database.


The terms of this Privacy Policy may change from time to time. We will notify you of any material changes to this Privacy Policy by posting a notice on the homepage of the Site for a reasonable period of time after such changes are made, that this Privacy Policy has been updated, and by changing the “Last Modified” date at the top of this Privacy Policy. We encourage you to check this page periodically for any changes. Your continued use of the Site and participation in the Service following the posting of changes to these terms will mean you accept those changes.


Any questions that you may have regarding this Privacy Policy should be directed to