What will be my
open/conversion rate?
There are too many variables to make any
scientific prediction. The results of a
successful email campaign depend on the
subject line, the creative, the offer and
the timing. We have devoted unparalleled
research and analysis towards each of these
variables. Through trial and error we have
perfected the art of putting developing the
most effective/successful marketing
campaigns to date.
How can I pay?
All list purchases must be paid for in
advance either by wire transfer, check, or
check by fax. Contact us for further
details. If you wish to pay by check, make
your check payable to "The Right List" and
mail it to us at:
The Right List
20A Northwest Blvd #290 Nashua, NH 03063
I had unfavorable results
with the last company I purchased an email
campaign from, what are you going to do
different?
We constantly hear from our clients that
they have tried services like ours with
another company and they did not get
favorable results. It is not the service
that should be held responsible it is the
company. The email business has changed so
much; it is not the same email that was
distributed in the past. This is not mass
volumes of unsolicited email. All of our
records are double confirmed opt-in records.
This means not only did consumers have to
check a box to receive information from
companies similar to yours, but they receive
a second chance to opt-out in our thank you
letter. Our lists are enhanced with all the
key demographics and lifestyle attributes to
get your offer to the most responsive
consumers. So basically we are targeting
consumers that are most likely to buy your
product or service. Our lists deliver the
highest return-on-investment of any form of
direct marketing. We have over 180 million
email addresses and over 200 million postal
addresses. Many companies out there have
very large databases. We take it a step
further by sending out internal surveys to
everyone within our database asking them to
fill out questionnaires. Using the data we
get back enables us to break our lists down
to over 150 attributes. If any of our
clients want to target a particular market
we can handle it. If we do not have the list
you are looking for we can queue your
question in our next survey and obtain your
list from a network of affiliates.
What makes you better than
anyone else?
Our Rapid growth and enormous database is
accredited to our acquisitions. We have been
purchasing numerous companies to secure our
place on the top of the industry. Some of
our more recent purchases are:
Politicalmarketingpros.com
Yourfavoritemagazine.com Path2education.com
Tradeshowattendee.com
Globaldatasphere.com
An abundance of advertising agencies
outsource their business to us because they
do not house internal data. We encounter
numerous marketing firms requesting our
services on a daily basis because our
services will yield higher ROI's than
anything they can offer potential clients.
How is your list compiled?
Our list
source is a Combination
3,000 affiliate lead
generation sites,
database surveys, tradeshow attendees, association members,
various online & printed memberships/subscriptions.
Is this spam?
Nobody likes spam. As a company looking to
go public we can not afford to follow such
practices. We are 100% can-spam compliant. Direct mail is a
huge industry and only 16% of the companies
out there are Can-Spam compliant. We are
avid members of Antispamgroup.org, and
support all of the new spamming laws. In
fact, we send all of our data through the
www.thedonotemaillist.org to ensure that we
use the automatic universal opt out system.
We are white listed with all of the major
ISP’s because of our ethical practices.
What did consumers sign up
for?
Consumers signed up for third party offers.
Bad data comes from offers that are
incentivised; people are not going to give
us there contact number to win a free ipod.
Those are horrible leads. Bad data may also
come from pre-checked boxes. Consumers may
not see the pre checked box that will
confirm the consumer as an additional
opt-in. Our consumer base must check a box
to receive any third party offers. We will
not sell bad data. The majority or our
business is residual. It is much more
profitable and easier for me to keep my
clients happy than have to constantly seek
new ones.
How recent is your data?
We will never offer a company from a
particular market targeted solutions unless
we have recently acquired relevant data for
them. We will wait until we complete an
internal survey, or get a new membership
subscription list to offer any benefiting
companies.
How many people have used
this list?
That is another good question. No buyer
wishes to be the tenth advertiser to send
some poor soul an email advertisement on the
same morning. Since we offer specialty
lists, we can offer more variations of data
and because our lists are made to order
repetition is less frequent. Most of our
lists are semi-exclusive which means we will
only sell a particular list 2 times per
month, three at the most. Not only will this
make the list more responsive, it will also
benefit us. If we constantly send out
broadcasts to the same lists, the frustrated
consumers will opt off our lists decreasing
the size of our database.
How do I know that your data
is clean?
Our data has been flowing through a thorough process to ensure
that it is indeed clean. We need to use a good system because we
acquire an additional 500,000 email addresses monthly. All of
this data is merged, purged, scrubbed and updated making it the
freshest data. Our
experiences show that we have a very
responsive audience. We are compulsive when
it comes to data cleanliness.
How do I know that my offer
will not end up in my recipients’ junk mail
folder?
Unless email is being sent from firms that
are "white listed" like (The Right List),
email deliverability will be an ongoing
problem. In the process to protect their
clients from real junk mail, some email
clients and Email Service Providers end up
blocking legitimate mail so marketing firms
may have hurdles to overcome when trying to
reach an inbox. The challenge to get through
filters and algorithms has become a serious
headache for many companies. An algorithm is
a code set up on a potential customer’s
email client. These codes will prohibit
email to be delivered to an email box. It
may be trigger words, colors, links,
broadcast time, amount of html code and
amount and syntax errors in the subject line
or creative that prohibits the email from
getting to the inbox. Our creative and IT
team are professionals that know exactly how
to set up an email creative. TRL uses
cutting edge custom software that checks and
grades the deliverability of each creative.
With this software we have the ability to
make all of the necessary adjustments to
ensure your email will get delivered.
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